Website design and development, apps, search engine marketing (pay-per-click, retargeting), search engine optimization, social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns and ROI assessments. To name a few.
It takes a deep understanding of the medium and process to successfully guide and grow a brand through digital channels. Successful brands take advantage of interaction and provide additional consumer value through digital means. The core principles of brand strategy remain the same but aren’t just the domain of traditional agencies anymore.
The problem is that the old, traditional, “interruption-based” media just don’t work the way they used to.