This is one virtue a site must have to lead the race in the ruthless competition in the Internet-based business. And this is especially true for viral marketing. With so many competition and rivalry going on, you need to use all methods of marketing.
It doesn’t matter if you have a killer product or a fantastically designed website. If people don’t know that you exist, it doesn’t matter, and you are not going to make it big. And the worse of all, your business could just get killed.
The truth is that there are many methods and schemes used by e-commerce sites today. Yet, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary, it just might kill you. Everyone has had enough of all those pop-up ads and spyware.
Viral Marketing Overview
Viral Marketing or Viral Advertising is a marketing technique used to build public awareness of a product or company. They use many forms of media to reach out to the public without actually promoting the product. They tend to use other forms of addictive means that get you hooked. So, you will pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, a funny video or an amusing story. These are all passed with the company brand or logo, the products description or any other content they want.
This strategy has become a popular mean of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person to determine the incentive.
Using Viral Marketing To Your Advantage
The main and foremost advantage of this strategy is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, you can reach out to a lot of people and announce your existence. And if you add some incentives or prizes, your success will be even bigger.
Most companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with advertising strategies, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. Since they are also very low cost that not investing in it could be downright a business suicide. Besides, all it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies use scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried this strategy and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to use the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.